{"id":14978,"date":"2017-07-03T20:48:09","date_gmt":"2017-07-03T18:48:09","guid":{"rendered":"http:\/\/sinnup.com\/que-tal-la-feria\/"},"modified":"2023-01-19T08:24:29","modified_gmt":"2023-01-19T07:24:29","slug":"que-tal-la-feria","status":"publish","type":"post","link":"https:\/\/sinnup.com\/es\/que-tal-la-feria\/","title":{"rendered":"\u00bfQu\u00e9 tal la feria?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14978\" class=\"elementor elementor-14978 elementor-7433\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdbaccd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdbaccd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a6aa84\" data-id=\"8a6aa84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-521640d elementor-widget elementor-widget-heading\" data-id=\"521640d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">NFC y ferias, el stand ferial medible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245a433 elementor-widget elementor-widget-text-editor\" data-id=\"245a433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tanto si dise\u00f1a su stand de forma interactiva con elementos digitales destacados y ofrece as\u00ed a los visitantes un \u00abefecto sorpresa\u00bb, como si endulza el tiempo de espera de un asesor cuando hay mucha gente o utiliza la tecnolog\u00eda como visitante de una feria con tarjetas de visita NFC, el valor a\u00f1adido est\u00e1 ah\u00ed en cualquier caso. La frecuencia y las conversaciones mantenidas en su stand pueden medirse con la tecnolog\u00eda NFC, sin mucho esfuerzo adicional. S\u00f3lo tiene que acercar las tarjetas de visita a su dispositivo con NFC antes de repartirlas, y ya est\u00e1.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f518e23 elementor-widget elementor-widget-heading\" data-id=\"f518e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Plataformas digitales de informaci\u00f3n en su stand de feria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96aa516 elementor-widget elementor-widget-text-editor\" data-id=\"96aa516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los roll-ups en las ferias no son nada nuevo. Sin embargo, si los visitantes pueden iniciar v\u00eddeos de productos en sus smartphones a trav\u00e9s del roll-up o ver productos en otras variantes que no est\u00e1n expuestos, esto tendr\u00e1 un efecto positivo en el n\u00famero de visitantes del stand. Por \u00faltimo, los visitantes tambi\u00e9n pueden recabar informaci\u00f3n por s\u00ed mismos. O si el asesor est\u00e1 ocupado en ese momento, los visitantes pueden informarse sobre el producto con antelaci\u00f3n y quedarse en su stand. Tambi\u00e9n funciona mediante pegatinas NFC directamente en los productos o mediante infoboards NFC.<\/p>\n<p>Los visitantes no quieren arrastrar monta\u00f1as de cat\u00e1logos por las salas de exposici\u00f3n. Ancle su empresa en la mente de sus clientes entregando un peque\u00f1o regalo con un chip NFC integrado. Una bolsa de feria digital, por as\u00ed decirlo; en ella se pueden guardar fichas de producto, datos de contacto, v\u00eddeos y mucho m\u00e1s, y el cliente sigue teniendo la oportunidad de examinar el material tranquilamente en casa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6efb0 elementor-widget elementor-widget-image\" data-id=\"3c6efb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"599\" src=\"https:\/\/sinnup.com\/wp-content\/uploads\/2017\/07\/Digitale-Informationsplattformen-an-ihrem-Messestand.jpg\" class=\"attachment-large size-large wp-image-7449\" alt=\"Digitale Informationsplattformen an ihrem Messestand\" srcset=\"https:\/\/sinnup.com\/wp-content\/uploads\/2017\/07\/Digitale-Informationsplattformen-an-ihrem-Messestand.jpg 300w, https:\/\/sinnup.com\/wp-content\/uploads\/2017\/07\/Digitale-Informationsplattformen-an-ihrem-Messestand-150x300.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1053e4 elementor-widget elementor-widget-heading\" data-id=\"a1053e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">\u00bfTodo tiene que ser siempre tan serio?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9206d elementor-widget elementor-widget-image\" data-id=\"cb9206d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/sinnup.com\/wp-content\/uploads\/2017\/07\/Verschiedene-NFC-Produkte-auf-dem-Messestand-SINNUP.jpg\" class=\"attachment-large size-large wp-image-7455\" alt=\"Verschiedene NFC Produkte auf dem Messestand - SINNUP\" srcset=\"https:\/\/sinnup.com\/wp-content\/uploads\/2017\/07\/Verschiedene-NFC-Produkte-auf-dem-Messestand-SINNUP.jpg 800w, https:\/\/sinnup.com\/wp-content\/uploads\/2017\/07\/Verschiedene-NFC-Produkte-auf-dem-Messestand-SINNUP-300x198.jpg 300w, https:\/\/sinnup.com\/wp-content\/uploads\/2017\/07\/Verschiedene-NFC-Produkte-auf-dem-Messestand-SINNUP-768x506.jpg 768w, https:\/\/sinnup.com\/wp-content\/uploads\/2017\/07\/Verschiedene-NFC-Produkte-auf-dem-Messestand-SINNUP-600x395.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61bdaf elementor-widget elementor-widget-heading\" data-id=\"e61bdaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Hacer contactos en la feria<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc2e0d elementor-widget elementor-widget-text-editor\" data-id=\"bcc2e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfVisita varias ferias al a\u00f1o y quiere sacar conclusiones sobre la relevancia real de los contactos?<\/p>\n<p>Para ello, utilice tarjetas de visita NFC y asigne el bulto que lleve a una feria concreta. Por un lado, se puede guardar diversa informaci\u00f3n junto a los datos de contacto y, por otro, las estad\u00edsticas muestran qu\u00e9 tarjetas de visita se han escaneado realmente con el smartphone. La evaluaci\u00f3n dice algo sobre el \u00e9xito de la feria correspondiente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NFC y ferias, el stand ferial medible Tanto si dise\u00f1a su stand de forma interactiva con elementos digitales destacados y ofrece as\u00ed a los visitantes un \u00abefecto sorpresa\u00bb, como si endulza el tiempo de espera [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[166],"tags":[],"class_list":["post-14978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-es"],"_links":{"self":[{"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/posts\/14978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/comments?post=14978"}],"version-history":[{"count":0,"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/posts\/14978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/media\/7439"}],"wp:attachment":[{"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/media?parent=14978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/categories?post=14978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinnup.com\/es\/wp-json\/wp\/v2\/tags?post=14978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}