{"id":15842,"date":"2019-08-27T18:56:54","date_gmt":"2019-08-27T16:56:54","guid":{"rendered":"http:\/\/sinnup.com\/letiquetage-des-produits-pour-une-plus-grande-transparence-des-commandes-et-une-meilleure-connaissance-des-clients-tout-en-etant-un-sujet-de-conformite\/"},"modified":"2023-01-19T08:24:31","modified_gmt":"2023-01-19T07:24:31","slug":"letiquetage-des-produits-pour-une-plus-grande-transparence-des-commandes-et-une-meilleure-connaissance-des-clients-tout-en-etant-un-sujet-de-conformite","status":"publish","type":"post","link":"https:\/\/sinnup.com\/fr\/letiquetage-des-produits-pour-une-plus-grande-transparence-des-commandes-et-une-meilleure-connaissance-des-clients-tout-en-etant-un-sujet-de-conformite\/","title":{"rendered":"L&rsquo;\u00e9tiquetage des produits pour une plus grande transparence des commandes et une meilleure connaissance des clients, tout en \u00e9tant un sujet de conformit\u00e9."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15842\" class=\"elementor elementor-15842 elementor-7995\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d667af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d667af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bede0d\" data-id=\"1bede0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2b8ce elementor-widget elementor-widget-heading\" data-id=\"2b2b8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Comment lutter contre le march\u00e9 gris :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4ba7d elementor-widget elementor-widget-text-editor\" data-id=\"ea4ba7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La phrase d&rsquo;introduction permet d\u00e9j\u00e0 de d\u00e9duire un sc\u00e9nario, ce qui se produit r\u00e9guli\u00e8rement lors de la production d&rsquo;articles de marque. Si l&rsquo;on utilise des puces NFC sp\u00e9ciales lors de la production, le fabricant ne peut produire qu&rsquo;autant de produits qu&rsquo;il a d&rsquo;inlays NFC \u00e0 disposition. Car la puce NFC ne peut pas \u00eatre copi\u00e9e. Chez nous, il existe encore des puces sp\u00e9ciales qui confirment l&rsquo;authenticit\u00e9 du produit.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1bfee elementor-widget elementor-widget-heading\" data-id=\"5d1bfee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Transparence des produits, de la production \u00e0 la vente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8aef07 elementor-widget elementor-widget-text-editor\" data-id=\"e8aef07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D&rsquo;o\u00f9 vient le produit ? Lors de l&rsquo;achat de marchandises, les produits doivent \u00eatre \u00e9valu\u00e9s selon diff\u00e9rents crit\u00e8res, qu&rsquo;il s&rsquo;agisse de l&rsquo;aspect sant\u00e9 ou de l&rsquo;exigence de qualit\u00e9. Pour le r\u00e9glementer, le processus commercial est soumis \u00e0 des normes, des lois ou d&rsquo;autres dispositions. Souvent, il n&rsquo;est pas facile d&rsquo;y voir clair. Nous utilisons pour cela la num\u00e9risation et \u00e9quipons nos produits d&rsquo;une puce NFC d\u00e8s le d\u00e9but de la cha\u00eene de production.<\/p>\n<p>Cela permet de repr\u00e9senter num\u00e9riquement l&rsquo;ensemble du processus de production. Les r\u00e9sultats des tests, les instructions, les documents de transport, etc. peuvent \u00eatre affich\u00e9s directement sur le produit dans diff\u00e9rentes langues et peuvent \u00e9galement \u00eatre compl\u00e9t\u00e9s en permanence.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee4422 elementor-widget elementor-widget-heading\" data-id=\"7ee4422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Conna\u00eetre les clients<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d86665 elementor-widget elementor-widget-text-editor\" data-id=\"2d86665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il n&rsquo;a jamais \u00e9t\u00e9 aussi facile d&rsquo;\u00eatre en contact direct avec le client.<\/p>\n<p>La nouvelle g\u00e9n\u00e9ration de jeunes consommateurs ouvre de nouvelles possibilit\u00e9s, car les millenials pensent et font du shopping diff\u00e9remment des g\u00e9n\u00e9rations plus \u00e2g\u00e9es &#8211; 90% des propri\u00e9taires de smartphones l&rsquo;utilisent \u00e9galement pendant qu&rsquo;ils sont dans la boutique. Il est donc possible, en tant que fabricant ou marque, d&rsquo;\u00e9tablir un contact direct avec le client, tant au niveau de la vente que de l'\u00a0\u00bbapr\u00e8s-vente\u00a0\u00bb.<\/p>\n<p>Les fabricants &amp; les marques peuvent obtenir des relations directes avec leurs consommateurs avant et apr\u00e8s la vente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021c701 elementor-widget elementor-widget-heading\" data-id=\"021c701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">L'identification unique de chaque produit gr\u00e2ce \u00e0 la NFC permet d'envisager toute une s\u00e9rie de nouvelles fa\u00e7ons int\u00e9ressantes de commercialiser et de fournir des services :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64e00c elementor-widget elementor-widget-text-editor\" data-id=\"a64e00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Transformez les produits physiques en une plateforme num\u00e9rique<\/li>\n<li>V\u00e9rifier que la vente ne se fait pas en dehors des canaux autoris\u00e9s (d\u00e9tournement vers le march\u00e9 gris).<\/li>\n<li>V\u00e9rifiez l&rsquo;authenticit\u00e9 si vous \u00eates renvoy\u00e9 pour r\u00e9paration<\/li>\n<li>Proposez une extension de garantie comme service lorsque les clients s&rsquo;inscrivent.<\/li>\n<li>Collecter des donn\u00e9es CRM pour des campagnes de marketing num\u00e9rique personnalis\u00e9es<\/li>\n<li>Incitez les clients \u00e0 acheter directement \/ en ligne la prochaine fois.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment lutter contre le march\u00e9 gris : La phrase d&rsquo;introduction permet d\u00e9j\u00e0 de d\u00e9duire un sc\u00e9nario, ce qui se produit r\u00e9guli\u00e8rement lors de la production d&rsquo;articles de marque. Si l&rsquo;on utilise des puces NFC sp\u00e9ciales [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[164],"tags":[],"class_list":["post-15842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-fr"],"_links":{"self":[{"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/posts\/15842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/comments?post=15842"}],"version-history":[{"count":0,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/posts\/15842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/media\/7999"}],"wp:attachment":[{"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/media?parent=15842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/categories?post=15842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/tags?post=15842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}