{"id":29629,"date":"2023-08-16T08:42:51","date_gmt":"2023-08-16T06:42:51","guid":{"rendered":"https:\/\/sinnup.com\/?p=29629"},"modified":"2023-08-03T09:58:01","modified_gmt":"2023-08-03T07:58:01","slug":"les-principales-tendances-seo-pour-2023","status":"publish","type":"post","link":"https:\/\/sinnup.com\/fr\/les-principales-tendances-seo-pour-2023\/","title":{"rendered":"Les principales tendances SEO pour 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29629\" class=\"elementor elementor-29629 elementor-29586\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9772067 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9772067\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03dbbbe\" data-id=\"03dbbbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f80ab77 elementor-widget elementor-widget-text-editor\" data-id=\"f80ab77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google \u00e9volue constamment et les facteurs de classement SEO changent \u00e9galement en permanence. Voici quelques-unes des principales tendances en mati\u00e8re de r\u00e9f\u00e9rencement pour 2023 :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9f5a2 elementor-widget elementor-widget-heading\" data-id=\"1d9f5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Optimisation mobile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee0e8c9 elementor-widget elementor-widget-text-editor\" data-id=\"ee0e8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De plus en plus de personnes utilisent l&rsquo;internet via des appareils mobiles. Il est donc important que ton site soit optimis\u00e9 pour les appareils mobiles. Cela signifie qu&rsquo;il est beau et fonctionne bien sur les smartphones et les tablettes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01cf783 elementor-widget elementor-widget-spacer\" data-id=\"01cf783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4562d7 elementor-widget elementor-widget-heading\" data-id=\"e4562d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Vitesse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a7198 elementor-widget elementor-widget-text-editor\" data-id=\"c6a7198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le temps de chargement de ton site web est un facteur de classement important. Un site rapide est mieux class\u00e9 par Google qu&rsquo;un site lent.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd7e743 elementor-widget elementor-widget-spacer\" data-id=\"cd7e743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8119478 elementor-widget elementor-widget-heading\" data-id=\"8119478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Exp\u00e9rience utilisateur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3259fee elementor-widget elementor-widget-text-editor\" data-id=\"3259fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google tient \u00e9galement compte de l&rsquo;exp\u00e9rience utilisateur lors de l&rsquo;\u00e9valuation du classement. Cela signifie que ton site doit \u00eatre convivial et offrir une bonne exp\u00e9rience utilisateur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd722c elementor-widget elementor-widget-spacer\" data-id=\"dbd722c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19902d5 elementor-widget elementor-widget-heading\" data-id=\"19902d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Contenu du texte descriptif<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3511e elementor-widget elementor-widget-text-editor\" data-id=\"9f3511e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google privil\u00e9gie les contenus longs et informatifs. C&rsquo;est pourquoi tu dois publier sur ton site web des contenus de qualit\u00e9 qui informent et divertissent tes visiteurs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b13b12 elementor-widget elementor-widget-spacer\" data-id=\"0b13b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42788cb elementor-widget elementor-widget-heading\" data-id=\"42788cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Liens de qualit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc52b7 elementor-widget elementor-widget-text-editor\" data-id=\"8dc52b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les liens provenant d&rsquo;autres sites web sont un facteur de classement important. Veille \u00e0 n&rsquo;\u00eatre r\u00e9f\u00e9renc\u00e9 que par des sites de qualit\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254c7b5 elementor-widget elementor-widget-spacer\" data-id=\"254c7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26947d elementor-widget elementor-widget-heading\" data-id=\"a26947d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Snippets enrichis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8624ace elementor-widget elementor-widget-text-editor\" data-id=\"8624ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les extraits enrichis sont un moyen de faire ressortir le contenu de ton site web dans les r\u00e9sultats de recherche. Ils peuvent rendre ton site web plus attrayant pour les utilisateurs et contribuer \u00e0 ce qu&rsquo;il soit mieux trouv\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fce395 elementor-widget elementor-widget-spacer\" data-id=\"0fce395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594a5a6 elementor-widget elementor-widget-heading\" data-id=\"594a5a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Recherche vocale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7c179 elementor-widget elementor-widget-text-editor\" data-id=\"2b7c179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La recherche vocale est de plus en plus populaire. C&rsquo;est pourquoi tu dois optimiser ton site web pour la recherche vocale. Cela signifie que tu dois r\u00e9diger ton contenu de mani\u00e8re \u00e0 ce qu&rsquo;il soit facilement compr\u00e9hensible par les logiciels de reconnaissance vocale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b20762e elementor-widget elementor-widget-spacer\" data-id=\"b20762e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf650c elementor-widget elementor-widget-heading\" data-id=\"6cf650c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">R\u00e9f\u00e9rencement local<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748cd5e elementor-widget elementor-widget-text-editor\" data-id=\"748cd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si tu as une entreprise locale, le r\u00e9f\u00e9rencement local est important pour toi. Le r\u00e9f\u00e9rencement local comprend des mesures visant \u00e0 faire ressortir ton site web dans les r\u00e9sultats de recherche locaux pour des mots-cl\u00e9s pertinents.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37322ec elementor-widget elementor-widget-spacer\" data-id=\"37322ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd1ca7 elementor-widget elementor-widget-text-editor\" data-id=\"1fd1ca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En tenant compte de ces tendances, tu peux optimiser ton site pour l&rsquo;avenir du r\u00e9f\u00e9rencement et augmenter tes chances d&rsquo;\u00eatre trouv\u00e9 dans les r\u00e9sultats de recherche de Google.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google \u00e9volue constamment et les facteurs de classement SEO changent \u00e9galement en permanence. Voici quelques-unes des principales tendances en mati\u00e8re de r\u00e9f\u00e9rencement pour 2023 : Optimisation mobile De plus en plus de personnes utilisent l&rsquo;internet [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":29564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[164],"tags":[],"class_list":["post-29629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-fr"],"_links":{"self":[{"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/posts\/29629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/comments?post=29629"}],"version-history":[{"count":0,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/posts\/29629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/media\/29564"}],"wp:attachment":[{"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/media?parent=29629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/categories?post=29629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinnup.com\/fr\/wp-json\/wp\/v2\/tags?post=29629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}